White Hat and Black Hat

When looking to build a new web site their needs to be two things you need to have at the top of your head. This is long term and short term traffic. At first you need to be able to get in an amount of traffic to make sure your site is going to make money. These initial bursts of traffic are great motivator to get your sites going at an even faster pace. The problem with White Hat methods it can be near impossible to get initial traffic to test a product. Using white hat methods only gives you two options to choose from. First you can believe in what you are doing and hope that these pages will convert once the traffic comes in. The problem with this though is that traffic can take months at times using this method. Then once it does come you must test the best way to use this traffic. This can lead to extend stretches not making a dollar from a site. The second way is to use pay per click traffic to test your new sites. The issue with this can be it will be expensive to promote on the keywords you want and sometimes results can be misleading.

This leads you to the other option and that is using black hat methods to get your site some initial traffic. If you are working the two together for short term and long term traffic can be called grey hat form many. Most successful web masters are somewhere in the grey hat arena.

Take a look at what I mean for a second. With white hat methods article submissions are one of the best way to build links and some traffic. Submitting to sites such as Buzzle and Ezine takes time and each article needs to be unique. These are great in the long term but take time to work for you. With a black hat method you can take that same article and now spin it 100 different ways and submit it to other article directories. This will get you a larger amount of back links to help build a site and traffic from these sites. They will not bring in the same amount of traffic per site that Buzzle and Ezine will or the authority they will in the search engine but it does help. Then you look at all of them combined it will give you a nice boost.

Let us look at social bookmarking. Manually entering into these sites is good for your site but this can take a long time to do and see results. Using software such as bookmarking demon can quickly submit your links to hundreds of these sites to get results.

See how mixing the two is a great way to go. Using software to help out with the process might be considered black hat but the fact of the matter is that you are just automating white hat techniques. Consider each technique you want they both can work but they work well together.