Using Hidden Content and Gateway Page SEO Tactics
One of the most beneficial and intriguing black hat SEO techniques is the use of hidden content to promote your site and maximize your search engine ranking. This is by no means a legitimate or even suggested way to boost your income, but in many instances it is a profitable one. If you are concerned of being caught or are in fear of certain repercussions then you should stop reading and move on. If you are not willing to maximize your online revenue in fear of being immoral, then you should stop reading and move on.
However, if you are ready to compete with everyone else and engage in some activities that are considered “immoral” by some, then keep reading. While these strategies are technically not “legal”, major search engines would have found a way to stop you by now if they really wanted to. The truth is, search engines are the most successful users of black hat techniques that exist. If they can use these strategies, then why shouldn’t you.
Hidden content is technically defined as keyword stuffing with a code. The key is to make this content invisible to the internet user. There are a number of ways to do this and one of the best is to implement comment tags. The main purpose of these tags is to provide you with a way to add information that will benefit you within the actual code that explains what the code does on the whole.
To benefit the most from comment tags you should be ready to take full advantage of non-script tags. These tags provide a way to hide content and inform the user that a script is in use but that the browser they are using does not support it. The following is an example of how to do this;
<script type=””text/javascript””><!–
<!–
document.write(”Hello World!”)
//–>
// –></script>
<noscript><strong>Your browser does not support JavaScript!</strong></noscript>
You can also hide content from the user by using CSS. This is essentially extremely small text that is unreadable or text that is written in the same color as the background of the actual web page. If any of these techniques are discovered by search engines you will face certain repercussions. However, if you install and use the properly, it is often impossible for the search engines to find the illegally hidden content.
On top of these hidden content tactics you can use doorway or gateway passages to hide valuable information. These pages are not designed to attract or be used by internet users but are only built to attract search engines. These are fake pages that are stuffed with content and optimized to the maximum for one or two main keywords. The point is to build these sites so that they point or link directly to another page. The user will never see these pages because you have automatically directed them to another page by using the optimized gateway page. Search engines are being improved and can find these pages more often now than before, but you can still find ways to create and hide them as long as you stay informed and up to date.
