Is Black Hat a Bad Hat

When looking to build your websites up in the search engines there are many ways people look to build up their websites. When looking at sources of traffic it is common for people to look at PPC, article marketing and forum postings when looking to get your site eye balls. As everyone knows search engine traffic is the best way to get large amounts of targeted traffic. Also once your site gets to the front of Google or Yahoo for a good keyword you will keep getting free traffic everyday to your site. This means the competition for this traffic can be heavy. This leads to larger companies to employ teams of people to make sure their sites stay atop these search engines. When you look to build up your site on your own it can be almost impossible to get your site up.

This had lead to many people learning tricks to get their sites up the search engines quicker. Many people that spend large amounts of time on these sites to get them up the search engines do not like that people have learned to get up quicker than them. This has made the label Black Hat when referring to these people. This seems like a negative term but what they are doing is winning when trying to get up the search engines. They have been able to build up these sites quicker and start pouring in traffic and making money.

So how is this done by these black hatters? With search engines changing the ways their ways all the time these methods will change. Let us list a few that people are currently being used. Some of these methods were more affective in the past but still have some merit. One thing is keyword and meta tag stuffing. With keywords you will target want you want to rank for and make sure to use that word a lot in your web site. With meta tag stuffing you will place those keywords in your meta tags to make sites think your site is more relevant in the search engines.

As we move on we see links spamming to be very popular and will help you get a site up in the search engines. This can be done by a variety of ways. There are link farms that are built. Purchasing links can be done at many sites. Blog commenting and social bookmarking is very popular also to build quality links. Doing this is seem natural but when using software you can build these links much faster than anyone could ever do manually. This can give your site a huge boost in the search engines.

For me using black hat methods allow me to get my sites in front of many eyes. I still need to develop a quality landing page once people arrive at my site to make sales. If people think that is a bad thing that is their own opinion but making sales is more important to me.