Damaging the Reputation of Others while Improving yours
If you have any experience trying to improve your Google page rank then you know that spamming and poor link building can lower you drastically in the rankings. Google themselves have stated that any actions that are done off site in a negative way can affect a site’s search engine rankings. Some of the negative actions that can affect this are;
Getting links that have the same anchor text
Buying Site Wide Links
Having a number of links from bad neighborhoods
Keyword stuffing
Getting redirects via doorway pages
Instead of always looking at these negative aspects as things you cannot do, you need to start taking advantage of them with respect to your competitors. Consider the fact that over 80 percent of people click on the top ranking site in Google. Less than 10 percent click on the number 6 link. This means that if you are the number 6 ranking site that you can get an extremely large increase in income if you can find a way to move even one or two sites up in the rankings. I am sure you have tried everything to move up, every tactic, every strategy but it can sometimes seem impossible. This is the precise time when you need to start taking advantage of the things that Google frowns upon. Not for your own site but for your competitors.
This is a black hat tactic that should only be used if you have exhausted everything else and you must also be careful. However, done properly and with enough time and effort put in, you can have your competitors dropping like flies. If your competitors just happen to start having doorway pages, site wide links and links from bad neighborhoods pointing in their direction you can surpass them even though you thought it was never possible. Sometimes you will have hit an absolute wall when it comes to promoting and building up your website, both in terms of black hat and white hat tactics. This is when you need to start taking alternative measures for success.
There is something that you may need to keep in mind here. If your competitors are highly successful and large companies that it may take tens of thousands of dollars of spamming tactics against them to succeed. The good news is that this investment could come back to you ten-fold once you work your way up the rankings page. Even the simple move from number 5 to number of 4 on the first page of Google can garner you thousands of dollars per day. That is not even to mention what could happen if you moved as much as five spots in the rankings. What is the number 1 Google result worth to you? Have you tried everything else to improve your site? Then maybe it is time to start spending some money on ruining others rather than improving yourself. Just a thought for you to consider in the black hat world.








