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How to Optimize your Ranking for Adult Websites

By admin On March 20, 2009 No Comments

When running an adult website there are many similarities to running any other type of website. This can be for many reasons especially related to traffic sources. Not many people are going to hop to your website from article directories or site directories. This ends up meaning that finding new traffic can be done in different ways with adult sites. This can be done from link exchange, purchasing traffic, and other options but as we all know the best way to get traffic is for search engines. Luckily getting this traffic is very similar to getting traffic for other types of sites. The methods are still the same and were not talking your typical White Hat genre we are going to go through some Grey Hat and Black Hat ways to bump you up quickly.

A negative term for what we are going to do is spamdexing. I do not like the term because this works and can make you money by getting you traffic and that is what matters. One of the first ways we could jump up the search engines as by keyword stuffing. Over doing this now can get your site banned by search engines so do not over do it. A good way to determine how many key words your site should have is go to Google ADwords Key Word Tool. Just type in the URL in and it will label the frequency of keywords throughout the site. Also it will show you the traffic that is in Google for those terms. This is a quick and easy way to pick out keywords for your site or campaigns.

Two methods that have limited success now are meta tag stuffing and hidden text. Meta tag stuffing is when you blast your keywords in the meta tags over and over. You should have proper tags, again look at the competition. Hidden text is usually done by placing text as the same as the background so it is unreadable by the visitor but the search engine will pick it up.

The one method that still works the best but can be tricky at first is link spamming. With link spamming you will quickly build up authority in search engines. Once your site is established you can easily go and build up links quickly. For new sites it can be a little trickier. Google will watch your domain quickly and can deindex you at first if they think the links are unnatural. If this happens to your site keep building up links and once you get into the Google index your site will benefit. If your site is already established go ahead and build. Once this happens your site will look to the search engines that it has gone viral and you can shoot up the search engines when you target the right keywords.

Using these methods can get your adult site up the websites quicker than you can imagine. Good luck in your effort and wait for the checks to come in.

Black Hat SEO

By admin On March 20, 2009 No Comments

The world of search engines can be very difficult to overcome. Once you decide to get into internet marketing you quickly learn that the Holy Grail of traffic is getting to the front page of Google for popular keywords. When this happens you can get 1,000’s of people to your website a day if you are at the front for certain keywords. Because of this we are at an arms race to get our sites. Everyday web masters fight to get their sites to the top. Large Companies have hired teams of people to work on keeping their sites at the top of the search engines. What is a person who is just starting up supposed to do?

It is almost impossible to get your site to make money at first. It is a 100 hour week job and you won’t start seeing results for months. Not many people can quit their job and put in these types of hours to get their websites up and running and up the rankings. Of course if this is your first site there is no guarantee that it is even going to work. People have noticed this and have created tricks to get up the search engines quicker.

Many people that go the long way want to call this Black Hat SEO. They use it as a negative tone because they do not like that these individuals have learned to jump up the search engines so quickly. These players in Black Hat SEO have multiple angles they choose to get the job done. As the search engines change their methods of organizing the rankings so do Black Hat SEO players.

Many of the tactics that Black Hat SEO use are actually the same that so called White Hat SEO people do. The main difference is that with Black Hat SEO they have learned how to automate many of these procedures instead of manual submissions that these White Hat SEO. Does that make an article less readable because a program submitted it instead of a person? Are back links going to be different because a program submitted instead of a person.

The argument for White Hat SEO people is that manual submissions are the best way. But the rest of us do not have the time to do this all on our own. Also they have no desire or the funds to pay people to do this for them. Especially when new programs are being programmed everyday to get around the submission blocks for software. White Hat SEO will always complain to the search engines about other people who quickly get to the top. Many will email article directories and social bookmarking sites begging them to make sure automated software will not work.

This leads to a war between White Hat and Black Hat web masters. Both are trying to get to the top of Google and Yahoo to be able to make a dollar so they can pay their bills. Let the best web masters win.

What is Email Marketing?

By admin On February 24, 2009 No Comments

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
adding advertisements to e-mails sent by other companies to their customers, and
sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

Researchers estimate that United States firms alone spent US$400 million on e-mail marketing in 2006.

E-mail marketing (on the Internet) is popular with companies for several reasons:

A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
An exact return on investment can be tracked (”track to basket”) and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
An advertiser is able to “push” the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
Advertisers can generate repeat business affordably and automatically.
Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
Over half of Internet users check or send e-mail on a typical day.
Specific types of interaction with messages can trigger (1) other messages to be delivered automatically, or (2) other events, such as updating the profile of the recipient to indicate a specific interest category.
E-mail marketing is paper-free (i.e., “green”).

Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited bulk e-mail, also known as spam.

Internet system administrators have always considered themselves responsible for dealing with “abuse of the net”, but not “abuse on the net”. That is, they will act quite vigorously against spam, but will leave issues such as libel or trademark infringement to the legal system. Most administrators possess a passionate dislike for spam, which they define as any unsolicited e-mail. Draconian measures—such as taking down a corporate website, with or without warning—are entirely normal responses to spamming. Typically, the terms of service in Internet companies’ contracts permit such actions; therefore, the spammer often has no recourse.

Illicit e-mail marketing predates legitimate e-mail marketing. On the early Internet (i.e., Arpanet), it was not permitted to use the medium for commercial purposes. As a result, marketers attempting to establish themselves as legitimate businesses in e-mail marketing have had an uphill battle, hampered also by criminal spam operations billing themselves as legitimate ones.

It is frequently difficult for observers to distinguish between legitimate and spam e-mail marketing. First, spammers attempt to represent themselves as legitimate operators. Second, direct-marketing political groups such as the United States Direct Marketing Association (DMA) have pressured legislatures to legalize activities that some Internet operators consider to be spamming, such as the sending of “opt-out” unsolicited commercial e-mail. Third, the sheer volume of spam has led some users to mistake legitimate commercial e-mail for spam. This situation arises when a user receives e-mail from a mailing list to which he/she subscribes. Additional confusion arises when both legitimate and spam messages have a similar appearance, as when messages include HTML and graphics.

One effective technique used by established email marketing companies is to require what is known as the “double opt-in” method of requiring a potential recipient to manually confirm their request for information by clicking a unique link and entering a unique code identifier to confirm that the owner of the recipient email address has indeed requested the information. Responsible e-mail marketing and autoresponder companies use this double opt-in method to confirm each request before any information is sent out.

A report issued by the e-mail services company Return Path, as of mid-2008 e-mail deliverability is still an issue for legitimate marketers. According to the report, legitimate e-mail servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered.

Due to the volume of spam e-mail on the Internet, spam filters are essential to most users. Some marketers report that legitimate commercial e-mail messages frequently get caught and hidden by filters; however, it is somewhat less common for e-mail users to complain that spam filters block legitimate mail.

Companies considering the use of an e-mail marketing program must make sure that their program does not violate spam laws such as the United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider’s acceptable use policy. Even if a company adheres to the applicable laws, it can be blacklisted (e.g., on SPEWS) if Internet e-mail administrators determine that the company is sending spam.

The CAN-SPAM Act of 2003 authorizes a US$11,000 penalty per violation for spamming each individual recipient. Therefore, many commercial e-mail marketers within the United States utilize a service or special software to ensure compliance with the Act. A variety of older systems exist that do not ensure compliance with the Act. To comply with the Act’s regulation of commercial e-mail, services typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.

In addition to satisfying legal requirements, e-mail service providers began to help customers establish and manage their own e-mail marketing campaigns. The service providers supply e-mail templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.

The CAN-SPAM Act was recently updated with some new regulations that went into effect on July 7, 2008.

Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of e-mail marketing.

Opt-in e-mail marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in e-mail advertising is used, the material that is e-mailed to consumers will be “anticipated”. It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargeted advertisements.

A common example of permission marketing is a newsletter sent to an advertising firm’s customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.

With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically. They can also segment their promotions to specific market segments.

What are Landing Pages?

By admin On February 24, 2009 No Comments

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative click-through rates.

There are two types of landing page, reference and transactional.

A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements. Reference landing pages are effective if they meet the objectives of their publishers, which may be associations, organizations or public service entities. For many reference landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them.

A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided, typically an email address and perhaps a name and telephone number as well – enough to “capture the lead” and add the prospect to a mailing list.

A visitor taking the desired action on a transactional landing page is referred to as a conversion. The efficiency or quality of the landing page can be measured by its conversion rate, the percentage of visitors who complete the desired action. Since the economics of many online marketing programs are determined by the conversion rate, marketers constantly test alternatives and improvements to their landing pages.^[1] Some of the testing methods used are A/B testing and multivariate testing.

Every page of a site indexed by search engines is a potential landing page.

The goal of search engine optimization (SEO) is to leave few landings to chance. The content of the page and/or links to the page are optimized for very specific, carefully researched keywords and phrases. Those keywords and phrases that are of most value for “organic” or “natural” search engine optimization are those most likely to be used by prospective customers in their search engines. Good choices will cause the site to rank higher in search engine results.

For large websites covering many products or many topics, a single home page cannot be optimized for every topic and still be relevant to all. A different approach is needed, a landing page that will not convert a visitor directly. A “hub” page is optimized for more generic, less targeted keyword phrases that have naturally a lower conversion rate than more-specific search terms. Hub landing pages serve as a “mini portal” within a site – the site establishes a number of virtual home pages, each for a broader topic^.

What are Door Way Pages?

By admin On February 24, 2009 No Comments

Doorway pages are web pages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, zebra pages (a humorous arbitrary coinage by Jill Whalen of High Rankings Advisor), jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking.

If a visitor clicks through to a typical doorway page from a search engine results page, in most cases they will be redirected with a fast Meta refresh command to another page. Other forms of redirection include use of Javascript and server side redirection, either through the .htaccess file or from the server configuration file. Some doorway pages may be dynamic pages generated by scripting languages such as Perl and PHP.

Doorway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings. Sometimes a doorway page is copied from another high ranking page, but this is likely to cause the search engine to detect the page as a duplicate and exclude it from the search engine listings.

Because many search engines give a penalty for using the META refresh command^{[citation needed]}, some doorway pages just trick the visitor into clicking on a link to get them to the desired destination page, or they use Javascript for redirection.

More sophisticated doorway pages, called Content Rich Doorways, are designed to gain high placement in search results without using redirection. They incorporate at least a minimum amount of design and navigation similar to the rest of the site to provide a more human-friendly and natural appearance. Visitors are offered standard links as calls to action.

Landing pages are regularly misconstrued to equate to Doorway pages within the literature and should be avoided. The former are content rich pages to which traffic is directed to within the context of pay-per-click campaigns and to maximize SEO campaigns.

Another form of doorway pages are using a method called Cloaking. They show a version of that page to the visitor, but different from the one provided to crawlers, using server side scripts. They know whether it’s a bot or a visitor based on their IP address and/or user-agent.

A content rich doorway page must be constructed in a Search engine friendly (SEF) manner, otherwise it may be construed as search engine spam possibly resulting in the page being banned from the index for an undisclosed amount of time.

These types of doorways utilize (but are not limited to) the following:

Content Vs. Keyword density strategies in order to rank higher in the index
SEF navigation for easy spidering
Alt – Title Attributed images for key word support
Title Attributed links for key word support

Keep in mind that doorway pages are normally used for targeted product recognition and or primary site viability support.

What is Black Hat SEO?

By admin On February 24, 2009 No Comments

Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

breaks search engine rules and regulations
creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.

Black Hat SEO Techniques To Avoid

Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled Learn Where And How To Put Keywords In Your Site Pages.
Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.

Black Hat SEO is tempting; after all, these tricks actually do work, temporarily. They do end up getting sites higher search rankings; that is, until these same sites get banned for using unethical practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO. Here’s a few articles that can get you on the road to knowing search engine optimization:

Ten Search Engine Optimization Myths – Debunked!: If you’re just getting started in search engine optimization for your Web site, you might (unfortunately) have been subjected to a few SEO whoppers. Before you start throwing away your time and money on search engine optimization wild goose chases, read these ten myths of search engine optimization.
Top Ten Tips to the Top of the Search Engines: Jill Whalen is a recognized industry expert in search engine optimization. Here are her Top Ten Tips to get your site to the top of the search engines.
Ten Steps to a Well-Optimized Site: Want increased website traffic, higher search engine ranking, and increased customer satisfaction? Read these Ten Steps to a Well-Optimized Site and you’ll be well on your way to accomplishing these goals.

What is RSS?

By admin On February 24, 2009 No Comments

RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.

Why RSS? Benefits and Reasons for using RSS

RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site’s email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News.

What do I need to do to read an RSS Feed? RSS Feed Readers and News Aggregators

Feed Reader or News Aggregator software allow you to grab the RSS feeds from various sites and display them for you to read and use.

A variety of RSS Readers are available for different platforms. Some popular feed readers include Amphetadesk (Windows, Linux, Mac),FeedReader (Windows), and NewsGator (Windows – integrates with Outlook). There are also a number of web-based feed readers available. My Yahoo, Bloglines, and Google Reader are popular web-based feed readers.

Once you have your Feed Reader, it is a matter of finding sites that syndicate content and adding their RSS feed to the list of feeds your Feed Reader checks. Many sites display a small icon with the acronyms RSS, XML, or RDF to let you know a feed is available.

WhatIsRSS.com now has a blog …

We have always wanted to keep this resource brief and to the point, but we realise there is alot more that can be communicated about using RSS. Our RSS Blog was launched 26 July 2007 to extend and complement the information provided here. If you are interested in learning more about RSS go there now and subscribe! It will be updated over time with information on using RSS and will feature tools to help you use RSS in new and better ways.