Black Hat SEO

By admin On March 20, 2009 Under Definitions and Explanations, Featured

The world of search engines can be very difficult to overcome. Once you decide to get into internet marketing you quickly learn that the Holy Grail of traffic is getting to the front page of Google for popular keywords. When this happens you can get 1,000’s of people to your website a day if you are at the front for certain keywords. Because of this we are at an arms race to get our sites. Everyday web masters fight to get their sites to the top. Large Companies have hired teams of people to work on keeping their sites at the top of the search engines. What is a person who is just starting up supposed to do?

It is almost impossible to get your site to make money at first. It is a 100 hour week job and you won’t start seeing results for months. Not many people can quit their job and put in these types of hours to get their websites up and running and up the rankings. Of course if this is your first site there is no guarantee that it is even going to work. People have noticed this and have created tricks to get up the search engines quicker.

Many people that go the long way want to call this Black Hat SEO. They use it as a negative tone because they do not like that these individuals have learned to jump up the search engines so quickly. These players in Black Hat SEO have multiple angles they choose to get the job done. As the search engines change their methods of organizing the rankings so do Black Hat SEO players.

Many of the tactics that Black Hat SEO use are actually the same that so called White Hat SEO people do. The main difference is that with Black Hat SEO they have learned how to automate many of these procedures instead of manual submissions that these White Hat SEO. Does that make an article less readable because a program submitted it instead of a person? Are back links going to be different because a program submitted instead of a person.

The argument for White Hat SEO people is that manual submissions are the best way. But the rest of us do not have the time to do this all on our own. Also they have no desire or the funds to pay people to do this for them. Especially when new programs are being programmed everyday to get around the submission blocks for software. White Hat SEO will always complain to the search engines about other people who quickly get to the top. Many will email article directories and social bookmarking sites begging them to make sure automated software will not work.

This leads to a war between White Hat and Black Hat web masters. Both are trying to get to the top of Google and Yahoo to be able to make a dollar so they can pay their bills. Let the best web masters win.