Advertising Strategy

Building your MLM business can be a frustrating experience if you aren’t experienced in advertising.  When I got involved in my MLM company, I didn’t know how to advertise at all and as a result I struggled to a level that I never want to experience again in my life. 

When I found out that I could create 50 – 100 leads per day online for free, I was excited and tried almost every online MLM advertising strategy you could imagine.  Some of them worked, and continue to work today, and some of them I decided to never spend one ounce of energy on, ever again – and neither should you.

First off, let me share with you what you SHOULD NOT do.

One thing you should absolutely NEVER use is ANY FORM of ‘Blackhat’ MLM advertising.  The term ‘Black Hat’ refers to any attempt on the part of the marketer to ‘trick’ search engines or websites into thinking that you are something you’re not in an attempt to subversively generate traffic for your MLM business.

This is not only irritating for the thousands of people who click on pages that are supposed to have one thing and have another, but it is frustrating as a marketer to constantly be changing the search engines absolutely HATE blackhat MLM advertising.  Why do search engines, people, and marketers get annoyed by subversive practices?  Plain and simple, it is annoying.

One example we see constantly of Blackhat tactics is the MLM distributors advertising in the ‘Jobs’ section on craigslist.   Because there is so much subversive MLM advertising in the Jobs section at craigslist (MLM is not a job), it is a pain for even a legitimate company to post their ad to the Jobs section.  Plain and simple:  if you want to succeed don’t use Blackhat strategies.

So what are some MLM advertising techniques that work?  These Search Engine friendly strategies can bring you long term success, and are on the cutting edge of marketing trends.

1.  Article Marketing – My absolute favorite way of marketing online is Article Marketing.  Using Article Marketing as your primary SEO MLM Advertising tactic will pay off big in the long run if you stick with it.  Using this MLM advertising strategy, I have approximately 25% of everyone who reads my articles visit my website.  (And I have A LOT of article views).  Not only is Article Marketing free, but once you generate the traffic, it stays there on the search engines forever.

2.  The fastest growing market segment of the internet right now is video – and it is one of the most simple, effective ways possible to generate massive amounts of traffic to your website.  The fastest way to dominate niche keywords online is to use video services to DOMINATE MLM advertising for your company.  The price?  Free of charge.

3.  Facebook, Twitter, and Myspace provide a new generation of marketing strategies to the MLM advertisers of the 21nd century.  Social Marketing is the fastest way to build relationships with thousands of people, and the cost?  Free.  Seriously, Social Networking is the wave of the future and there are plenty of ways to generate 20-50 leads per day just using Social Media MLM advertising.

4.  Blogging – Search engines LOVE blogs!  If you don’t have a business blog – start one today.  People, Search Engines, and Media all LOVE blogs.  This allows you to target keyword phrases, dominate market niches, and take your MLM advertising to a personal, human level.

5.  As far as paid MLM advertising goes, Google Adwords is the way to go.  It lets you target THE EXACT people that you are looking for, while they are searching for terms that YOU SELECT.  Stop putting money into newspaper advertising!  Put that money in Google Adwords – it will be MUCH better spent over the long haul.  PPC is expensive, as well as being effective.  Don’t attempt google adwords without first receiving training on how to do it properly.

So wheere is the best place to begin?  You need a personally branded website to be successful in MLM advertising – and you should set one up before you do anything else.  Then focus all of your time, effort, and attention on ONE marketing technique until you are a master of it.  Stick with that one marketing method until you are getting more than 10 leads per day.  When you are a master of one technique, then master another one.

I hope this helped.  I wish you the best in your MLM advertising success!